Ecommerce Conversion Rate Optimization: Why Visitors Aren’t Buying (and How to Fix It)
Ecommerce conversion rate optimization (CRO) is the process of turning more of your existing website visitors into paying customers, without spending more on traffic to do it. Most visitors who leave without buying aren’t uninterested; they’re hitting friction: a checkout that asks too much, a shipping cost that shows up too late, a product page…